Our ESG Objective

The term conflict diamonds is well known and for a long time now, mines have signed up to the Kimberley process, ensuring diamonds are conflict free. However less well known are the Environmental, Social and Governance (ESG’s) concerns surrounding the industry. 

In a desire to only work with organisations that are respectful of the environment, ensure positive social impact and gender equality, within a framework of governance, Amma Group has created a longterm ESG intention.

• To team up with partners to create an ecosystem that aims to improve social, economic and environmental factors within the diamond and precious stone industry by 2030.

During the formation of its ESG goal, Amma Group was introduced to The Loudhailer, the African partner for the Global Start Up Awards.  The African continent makes up around 40% of all diamond production. In a desire to ensure traceability of our diamonds, Amma Group has partnered with The Loudhailer to support and connect digital futureshapers whose innovations might address the ESG concerns surrounding diamond mining industry.

 “In looking for a partnership, it was important to Amma Group that we worked with an organisation that promoted innovation, self-sufficiency and growth, but also looked to ‘challenge the norms’ - all principles that have helped to shape our organisation”, said Mahyar Makhzani, Managing Director and Co-Founder of Amma Group

 “With an ESG intention to work with partners to improve social, economic and environmental factors within the diamond and precious stone industry, Amma Group through it’s partnership with The Loudhailer is developing a fund structure to further support winners of the African based Global Startup Awards, also providing the business tools needed to succeed. Inevitably these digital disruptors will pave the way in addressing climate change, Environmental, Social and Governance metrics and energy”, said Philip Baldwin, Managing Director and Co-Founder of Amma Group.